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New Adventures in Advertising

Dog Daze and Beach Photo shoot

The Sea Press is a beautifully put together publication for local business owners along Florida’s 30-A.  It truly is an advertising book of art, and certainly a creative way of promoting yourself.  Photographer, Tommy Crow put the concept together and in only it’s 2nd year running, it’s gotten a tremendous response.

In a day where print media is on the downslide, this book is one you’d be hesitant to let go of.  It’s one of those publications you might keep around for reference, inspiration, or conversation.  It’ll end up on your coffee table, in your office, or on your bookshelf…for years.

IIn a little trade agreement with Mr. Crow, I went down to Seaside/Rosemary beach for a week to shoot a little behind the scenes video for the Sea Press.  Not a bad gig, I basically tagged along with Tommy on some of the photo shoots. This was the first time I really used the 5D Mark II as my main video camera for a big project. I bought a ZOOM recorder for better audio and jumped head first into the learning curve.

When I got back to Atlanta, I spent the better part of a week experimenting with editing and I came up with a really long, yet fun montage of the Sea Press shoots. I then cut them into 3 parts for easier viewing. (Tommy plays the long version on a projector in his new studio/retail space in Rosemary beach)

No parking on the Dance Floor

What I found interesting about the videos was the potential of what is shown.  Like the Sea Press, it focuses on the personality of a shop owner; it’s more about who they are then what they sell.  It’s fun, and shows the fun side of these entrepreneurs as they participate in a photo shoot.  The viewer may feel a connection to these people and have more of a reason or less hesitation to purchase goods or services from them, (especially in a small town where it would seem more appropriate to spend your money in your own community).

I remember being a kid and getting so upset when a commercial would come on and ruin the show I was watching.  But, then the spots started becoming more entertaining and even funny.  Sometimes an ad would be so funny I wouldn’t even know what they were advertising, but I was tuned in.  It’s strange how I respect and know Insurance Company so well, just because of their crazy commercials.

Little take a high tec beach fashion group shot

Though good video and cameras have become more affordable, it’s not like just any shmo can do it.  It still takes a certain eye, concentration, and vision to constantly produce quality images to fit a brand.  A thousand monkeys on a thousand new typewriters will not (even collectively) write “War and Peace”.  But the media playing field has been leveled and the opportunity to create something unique with quality gear is there.

The Sea Press is creating a brand and it highlights a personality or idea in a very beautiful way.  It’s community based and artistically driven and it’s something Tommy and the 30-A community can be proud of.

-Nate Dorn

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